- BOTH TOWERS OF SABANCI CENTER HAVE BEEN PLASTERED WITH AN ISTANBUL 2020 THEME
Sabanci Center has been plastered with an Istanbul 2020 theme as a token of Sabanci Holding’s show of support for Istanbul’s 2020 Olympic bid. For the first time in its history, both towers of Sabanci Center have been dressed to assist Istanbul during its Olympic campaign.
A single tower of Sabanci Center was first dressed for Sakip Sabanci Museum’s “Picasso in Istanbul” exhibit, and similar actions were taken for the Rodin, Dali, Rembrandt, and Monet exhibits.
As part of the Istanbul 2020 campaign sponsorship, Sabanci Holding, Akbank, Kordsa Global, Yünsa and Exsa have donated 2.5 million Euros to the Istanbul bid. Signed by the Sabanci Holding CEO Zafer Kurtul, the sponsorship agreement stipulates that all the monies raised be used in communications activities. Istanbul is one of the three fnialist cities for the 2020 Olympic games. The host city will be announced in September.