Güler Sabancı, Chairperson of the Board of Directors of Sabancı Holding, published a thank you message for the Community for the employee’s support for the “Union Makes Republic”-themed communication campaign carried out by Sabancı Holding on the 29 October Republic Day. Sabancı stated the following in her message:
I would like to thank you so much for the interest you show and the support you provide in the communication studies we have carried out on the occasion of 29 October Republic Day. You have contributed greatly to the success of our study by embracing it wholeheartedly and getting our message to the much larger masses.
At the heart of this campaign lies the following message: “We are a very beautiful country with all the different ethnic identities, beliefs, cultures and voices we have. Republic represents all values which enable all of us to live together in peace and which make us the people we are. We are grateful to Mustafa Kemal Atatürk who leaded the establishment of the Republic with the vision of peace at home, peace in the world and to those who keep the Republic alive and make it come to this day. It is our duty together to bring the Republic forward with a sense of pluralistic democracy.”
This message created with the title of “Union Makes Republic” has become the most successful Twitter campaign so far based on the information provided by the advertisement representative of Twitter Turkey and has received a number of feedbacks over two times more than the campaigns with the most successful feedbacks.
The participation and support of our community in the communication campaign we have conducted have restored our trust in our country’s future. It has also reinforced our belief that we can overcome any challenge in unity.
Together, we, as Turkey’s Sabancı, will continue to work for bringing our country forward.
I trust you and hug you with love.”