News Detail

• REPUTATION INSTITUTE GLOBAL PULSE 2010 REPUTATION RESEARCH RESULTS HAVE BEEN ANNOUNCED
• ACCORDING TO THIS RESEARCH, SABANCI HOLDING IS THE MOST REPUTABLE COMPANY IN TURKEY
• IN THE GLOBAL RANKINGS, SABANCI HOLDING RANKED 77TH AMONG 600 COMPANIES.
• SABANCI HOLDING CHAIRMAN OF THE BOARD GULER SABANCI: "THIS RESEARCH HAS CONFIRMED THAT SABANCI HOLDING IS THE MOST REPUTABLE COMPANY IN TURKEY."

Reputation Institute, headquartered in New York and one of the world's leading reputation consultancy firms, has announced its Global Pulse 2010 Reputation Research results. According to this research, Sabancı Holding was identified as the most reputable company in Turkey.

In the study, that included seven leading companies in Turkey, Sabancı Holding ranked first among Turkish companies with a score of 76.08.  In the global research that evaluated a total of 600 publicly listed companies from 32 countries, Sabancı Holding ranked 77th.

In her statement on the research that evaluated the reputations of the most respected companies in the world, Sabancı Holding's Chairman of the Board Guler Sabancı said "Reputation Institute's Global Pulse 2010 reputation research has confirmed that Sabancı Holding is the most reputable company in Turkey."

The 2010 Global Pulse Reputation Research was carried out on the internet during January and February of 2010. The reputation score is calculated as an average of four indicators: trust, prestige, admiration and an emotional factor. These perceptions are acquired from at least 100 local subjects who know the companies and are the representative sample, in this context, for each country.  

According to the information from Reputation Institute, research was conducted in two phases. In January 2010, Reputation Institute measured the reputations of the world's biggest companies in their own countries. Of the companies with the highest scores in each country, 32 were selected to be included in a second round of research. In this second research undertaking, the world's best-known and most valuable corporate brands that had already been seen to be above the average reputation level for their countries were again rated. The results of the second research yielded a list of 28 global companies.

The consumers that took part in the research wonder about the products and services of companies as well as their status in other performance areas. The road to excellence in reputation has been seen to be determined along seven main dimensions: products and services, innovativeness, the quality of corporate management, working environments, corporate citizenship, leadership and financial performance.

Factors that shape reputation change by industry and by country. According to the measurements made on the 54 companies that were finalists in studies of the Reputation Institute during 2010, the most effective factors for consumers are innovativeness and corporate management, in addition to products and services.

In the Global Pulse 2010 research, more than 181,000 reputation ratings were acquired. On this basis, every company acquired an average of 3,360 ratings from 24 countries. A total of 28 companies acquired a global score of 70 or more and were entitled to take a place on the Reputation Institute's list of the world's most reputable companies. This shows that these companies are the most elite companies of the world and that they have been successful in developing strong and positive relationships with large groups of consumer around the world.