The first equal rated merging in Turkish Life and Pension Sector was named. While the integration activities rapidly continues with the agreement done in June between Aviva and Ak Emeklilik, the new company’s name is decided to be AvivaSA
The new company’s name has decided to be AvivaSA while the integration process of Aviva Hayat ve Emeklilik and Ak Emeklilik continues. An agreement had been signed between Aviva Plc. and Sabancı Group’s subsidiary Aksigorta who has the 99.4 percent shares of Ak Emeklilik in June.
Meral Egemen, the CEO of AvivaSA, stated that there had been a market research to choose the new logo and the brand for the new company when saying “The main target was to show both Sabancı Group’s and Aviva PLC’s power while deciding on the new logo and the brand.”
Egemen said that integration activities continue during the merging process which would be finalized within the end of 2007. She also added “Turkey’s leader life and pension company AvivaSA, controls over TRY 790 million funds and has 25 percent market share in pension sector by the end of Q1 2007. That numbers also make the AvivaSA third in life insurance sector with 11 percent market share and premium of TRY 42 million. In both areas AvivaSA has more than 900 thousand clients”.