Teknosa is the leading technology retail company with its large-scale presence, quality of service and innovative approach. The Company offers seamless shopping experience through 196 stores in 68 provinces across Turkey, along with teknosa.com and mobile platforms and develops a range of innovative services and applications to add value to its customers’ lives.
Customer oriented digital transformation
Teknosa, by far the most widespread technology retail chain in Turkey, offer services with three different store formats customized according to the needs of its customers; Standard, Extra and Exxtra.
Teknosa expands technology investments for offering non-stop, faster and pleasant shopping experience to its customers through all channels; they have been integrating and improving their processes in the online and offline channels.
After Teknosa’s efforts focusing on e-commerce channel, operational benefits and services increasing customer satisfaction, such as quick activation of flexible website deals and same-day store pick-up after making payment online, stood out. Online shopping loan and express delivery options are available. The company ships almost 50 % of its e-commerce deliveries from the store stocks and thus accelerates the delivery process. Furthermore, the company is capable of shipping products to the buyers directly from the supplier’s stocks.
Store renovation works continued to enhance customer experience. Special trial areas have been created for game lovers and people who wish to make their lives at home easier and more enjoyable with the smart systems.
Value of Data Management
Teknosa improves its product range and service approach based on the data obtained from CRM activities and customer experience measurement. After singularizing the customer data, the company performs data enrichment and comes up with customized suggestions and deals. The company analyzes data with artificial intelligence algorithms and implements new applications to optimize the experience offered to customers.
Teknosa of the New Generation
In the second half of 2019, Teknosa launched “Teknosa of the New Generation” transformation program for creating higher value for all its stakeholders as well as having a strong and sustainable financial structure and a promising future.
The Company improved its customer experience with this program as well as restructuring its various processes such as product availability, stock management, field operations, store performance management, pricing, promotion management and spending efficiency in line with the sustainability and profitability goals, and the value created by the company increased in 2019.
Teknosa continues data-based analytical studies and focuses on increasing sales efficiency for achieving operational excellence through offering the right product combination to the consumers at the right locations; gaining new customers; increasing the efficiency of stores; dynamic pricing; ensuring stock and expense optimization and accomplishing its turnover and profitability goals.
Thanks to the customer-oriented transformation and digitalization initiatives, the year-on-year growth of Teknosa was 19 % in 2019 and its turnover was 4.1 Liras. The turnover of teknosa.com increased by 40 % on year-on-year basis but the turnover increase exceeded 90 % in the last quarter. The share of online sales was 7 % in the total turnover.
Teknosa continued to organize a series of different trainings and development programs under the roof of Teknosa Academy so that all employees can have the skills, competencies and qualifications required by the new generation retailing. In addition to regular trainings, the Sabancı University cooperates with the company to organize trainings for training the leaders of present and future. In 2018, the Company started internal trainer project and trained 33 executives and the development of mentorship program continued. Teknosa has Mother Mentor Project for supporting and increasing women’s employment and ensuring long term employment of women as well as creating career options.
Glance at 2020
Teknosa aims to continue its total transformation journey in 2020 as a part of the ‘Teknosa of the New Generation’ program to both accelerate the digitization breakthroughs and achieve the goal of operational excellence. The company will keep its focus on after-sales services, mobile communication service Teknosacell, its own brand product family Preo, and other products that add value, within the framework of the new generation retail approach. Furthermore, the Company plans to carry on operations to make a difference in the sector and enrich the product range according to trends, such as healthcare and personal care, gaming products. Teknosa aims to grow in the market with its omnichannel breakthroughs, effective use of data analytics and digitalization investments.
Technology for Women
Technology for Women, a social responsibility project launched by Teknosa in 2007 for contributing to the digitalization attempts in Turkey, still goes on. The project, sponsored by the Habitat Association and collaborations of local organizations, supported 18 thousand women in 66 cities throughout the journey of digital literacy. After attending to the trainings, these women expressed that they feel more confident, equal and strong.
Teknosa volunteers to work with non-governmental organizations and organizes events leaded by Teknosa Volunteers’ Club, and it contributes to the projects of Sabancı Volunteers Program.