Brisa

Industry Group companies have carried out successful applications that will lead our country in the sectors they do business in by the commercialization of innovation, lean applications, advanced data analytics and Industry 4.0 in 2019 as well.

GROWTH IN COMPOSITE TECHNOLOGIES MARKET

Industry Group company Kordsa has acquired Axiom Materials in the USA in 2019 and continued to grow in the composite technologies market.

ADVANCED DATA ANALYTICS FOCUS 

Industry Group has achieved significant gains in 2019 with its focus on advanced data analytics.

IMPORTANT INCREASE IN HARD CURRENCY INCOME 

Kordsa and Brisa continued to add value to the Turkish economy by increasing their hard currency income significantly in 2019.

Throughout 2019; Industry Group has focused on occupational safety, quality, efficiency, working capital and cash management in main areas of activity and achieved a healthy growth, development and consolidation of competencies, new technologies and new collaborations.

Brisa is the provider of one out of three tires reaching the final consumer in Turkey.

With the Smart Culture roadmap and the Digital Transformation Journey, cultural change throughout the organization has been focused on.

Priorities in 2019

Throughout 2019; Industry Group has focused on occupational safety, quality, efficiency, working capital and cash management in main areas of activity and achieved a healthy growth, development and consolidation of competencies, new technologies and new collaborations. As decisions to cease activities in some lines of business within the direction of the dynamic portfolio management target in 2019 has been taken, growth has been achieved through investments in other areas. 

In 2019, Brisa has effectively managed the financial volatility by taking the right actions in its markets as well as in in its manufacturing base in İzmit with proven success, the Aksaray plant equipped with end to end smart applications and its R&D competencies. Proving its undisputed leadership in the domestic market, Brisa has broken three export records with the Lassa brand in international markets. 

Aiming to create value in occupational safety, quality, efficiency and production processes by investing in digital technologies in both companies in 2019, Sabancı Industry Group has achieved critical gains through its advanced data analytics focus. 

Enhancing its presence in international markets while focusing on domestic leadership in the contracting and fluctuating market conditions, the Group has increased its export revenue in TL by 38% compared to the previous year.

Performance in 2019

The annual total sales turnover reached  TL 3.6 billion with an increase of 19% compared to the previous year and its operating profit reached TL 382.8 million as a result of Brisa’s strong presence in the domestic market and the increasing sales volume in international markets in 2019. 

Brisa increased its turnover based on US dollars by 16% compared to the previous year with its export focus in 2019. The company focused on the balance sheet and cash management in 2019 in addition to operational profitability. As a result of successful operating capital management, the working capital turnover has been improved by 23 days with the success in the collection of receivables. In this context, the net debt decreased to TL 1.2 billion with successful cash and debt management.

TECHNOLOGY AND INVESTMENTS

Mission to develop eco-friendly and sustainable products

By adding the service orientation to its production and sales axis, Brisa managed to spread its Otopratik network and Enerjisa has entered into a collaboration with its subsidiary, Eşarj, to provide charging services for electric vehicles at sales points.

Brisa’s digital transformation journey

To create an organization that is ready for the digital era, Brisa is in a cultural transformation that focuses on itself and its business partners. By investing in technology, it deepens its long-term leader position in the sector with powerful products and new generation services. Smart Culture roadmap has been prepared by feeding on diversity with wide participation and the establishment of a suitable climate has been determined as a priority for the employees to provide the highest contribution in the transformation process. 

Digital Fleet era

Brisa has initiated the Digital Fleet era for its customers with its innovative and technological services. It has continued to offer added value to its customers by increasing efficiency, security and profitability in fleets with digital tire pressure tracking and driving support systems offered to commercial customers. 

People

Brisa has compiled the actual and sincere courage stories from the lives of its employees in two books named “We Drive on with Courage” and “We Also Drive on with Courage.” Sales income has been offered as a transportation scholarship to ensure 500 children in Anatolia to safely go to their schools. 

Brisa Academy has been accredited as a Personnel Certification Body in line with ISO/IEC 17024 by the Turkish Accreditation Agency (TÜRKAK). Therefore, it has deepened its contribution to the development of the industry and shown its determination to create a corporate university.

With “Taking-off Safely” digital communication activities with Lass, Brisa has supported the long-distance drivers working in difficult conditions to travel healthily.

2020 priorities and strategy

In the coming year, the Industry Group plans to boost its competitive edge in existing operations by using the next generation technologies, such as Industry 4.0 applications, digitalization, advanced data analytics and robotics based on artificial intelligence. Besides, the Group aims to realize its vision of shaping the future by entering high value-added businesses – such as energy storage, printable flexible electronics and thin-film technologies – and using its advanced competencies in electro-mobility and material science.

Brisa aims to consolidate its presence in international markets with Lassa brand, to take its leadership further in domestic markets by developing fast, flexible and customer-oriented service solutions, to provide value to all its stakeholders by focusing on cash management and to offer added value to its customers with technology investments while transforming its internal processes and culture. 

  • GENERAL MANAGER

    Cevdet Alemdar

  • ADDRESS

    Alikahya Mevkii 41310 İZMİT

  • PHONE

    +90 262 316 40 00

  • FAX

    +90 262 316 40 40