Brisa was originally founded by Sabancı Holding and its partners in 1974 and the Company began tire manufacturing under the Lassa brand name in 1978. Pursuant to the developments in the global tire industry, the Company was named Brisa following the partnership between Bridgestone Corporation and Sabancı Holding.
After recording significant growth in the 1990s, Brisa took its place among the leading companies in the Turkish industry. After receiving Turkey’s first National Quality Award in 1993, Brisa won the EFQM European Quality Award for its superior performance in pursuing business excellence in 1996.
In 2010, the Company acquired the Turkish operations of Bandag, a US-based tire treading company from Bandag AG, the European subsidiary of Bridgestone Corporation. This allowed Brisa to expand its service portfolio while offering a cost advantage to the transportation sector. This service also contributes to increasing a tire’s life, which brings with it environmental benefits.
Signing a distributorship agreement with the leading global battery brand Energizer in 2013, Brisa expanded its product range outside of the tire industry and moved closer to offering vehicle owners total solution packages.
Brisa currently is one of the world’s biggest tire manufacturing facilities under a single roof. Under the Bridgestone and Lassa brands, the Company manufactures around 1,800 models of tires for cars, light commercial vehicles, buses, trucks, agricultural and industrial machinery at international quality and safety standards. The Company also imports and sells Firestone branded agriculture tires, Dayton branded passenger tires, Bridgestone motorcycle tires and Kinesis branded forklift tires.
Striving to provide a balanced product portfolio to vehicle owners between the brands, Brisa stands out for its performance and safety ratings with the Bridgestone brand and while offering car owners affordability, comfort and durability under the Lassa brand. The Company’s brands are widely recognized and admired thanks to their strong market positions in Turkey as well as their initiatives in the international markets. Today, tires produced under the Lassa brand with Brisa employees’ reach vehicle owners in approximately 60 countries via approximately 150 Lassa-labeled sales points. The Company carries out retail sales and after-sales service through a network of more than 1,000 authorized sales points across Turkey. In addition, the Company supplies Lassa and Bridgestone products as original equipment to a large number of car manufacturers including Renault, Toyota, Ford, Fiat, Honda, Hyundai, Mercedes Benz, BMC, Temsa, Isuzu, Otokar, Karsan, Türk Traktör and MAN.
Brisa’s core values of customer focus and innovation allows the Company to unveil many difference-making services in the industry that add value to drives. “OtoPratik” stores designed for passenger car and light commercial vehicle customers and “ProPratik” shops geared toward heavy commercial vehicle drivers serve as one-stop-shops for customers to reach various products and services for their needs. The www.lastik.com.tr website allows passenger and light commercial vehicle owners to make an appointment with the store of their choice and have their new tires installed there. The “Tire Hotel” service offers storage of summer or winter tires during the season they are idle under proper conditions and warranty. Unveiled in 2014, “Bridgestone Boxmobile” sales and service point renders products and services for passenger and light commercial vehicles. The Company won the “Customer Oriented Service Innovation Award” with “Bridgestone Box” that was developed and rolled out as a good example of corporate entrepreneurship.
Maintaining summer and winter tires in suitable conditions and under insurance during the seasons when they are not in use is achieved through the “Lastik Oteli (Tire Hotel)” service. The cCompany garnered the Customer Oriented Innovation Award with its “Bridgestone Box,” a sales and service location for passenger and light commercial vehicles, and “Mobilfix,” which provides services and maintenance to commercial vehicle fleets.
Brisa provides solutions for both individuals and fleets in the heavy commercial vehicles segment. With the “Profleet Filo” management solutions, which combine Brisa service and product operations, Brisa has integrated products and services that fully respond to the expectations of commercial fleets for the first time in Turkey. The offering’s “360 degree consultation” approach adds economic and environmental value to fleets.
Brisa’s Lassa brand is the Global Official Tire Partner of FC Barcelona. National athlete Arda Turan is the Lassa brand ambassador.
In keeping with its innovation and sustainability approach, Brisa became the sole Turkish partner of Solar Impulse in 2015. This experimental solar-powered aircraft initiative aims to develop airplanes capable of flying on solar energy day and night without interruption, and without consuming any fossil fuel whatsoever.
Having signed the Global Compact, Brisa contributes to biological diversity with its WWF-Turkey “Let All Cranes Fly” project. The Company’s Istanbul and İzmit administrative office buildings have “Green Office” certifications.
The Company figures among the “Climate Transparency Leaders” and “Digitalization Leaders” with pioneering work in the sector.
The Company plans to start production in its second factory, which is being built in the Aksaray Organized Industry Zone with an investment of USD 300 million, in 2018.
Brisa’s net sales rose to TL 1,766 million in 2016. Brisa shares are listed on Borsa Istanbul with a free float ratio of 10%.