Pelin Erkıralp graduated from Boğaziçi University Economics Department in 1996 and began her career at Unilever as a Brand Manager. She managed Hair Care businesses in Unilever Africa, Middle East and Turkey between 2002-2006 leading innovation and harmonization across the region. In 2006 Erkıralp moved to Citibank as Vice President Marketing managing marketing for retail & commercial banking businesses. After joining Philip Morris Sabancı in 2009 and pursuing several leadership positions in Turkey, she undertook the management of Marlboro brand globally in Philip Morris International headquarters in Lausanne, Switzerland between 2012-2013. Following her return to Turkey, she was appointed Marketing Director in Philip Morris Sabancı for 4.5 years. Erkıralp started to work with LC Waikiki as Assistant General Manager Marketing in 2017, and managed various transformation projects that supported the company’s expansion domestically and abroad. She undertook the position of Chief Marketing Officer in Kızılay Yatırım Holding between 2019-2020, and led marketing function of 8 companies within the holding.
She joined Sabancı Holding as Corporate Brand Management and Communications President in 2020. She is also vice chair of the board at Teknosa and a member of the board at Carrefoursa.