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“COOLMAX” USHERING IN A NEW AGE IN TEXTILE...

“COOLMAX” USHERING IN A NEW AGE IN TEXTILE...

Güler Sabancı, Chairman of the Board of Directors of Sabancı Holding:

“We will create permanent superiorities with innovations that differentiate us”

“Coolmax” fabric, developed and manufactured by Advansa, a Sabancı Holding company, is now penetrating into our lives as a revolutionary product in textile industry. Speaking at the press conference held to address the issue, Güler Sabancı, the Chairman of the Board of Directors of Sabancı Holding, provided information on Sabancı Holding.

Güler Sabancı said:

''We are giving priority to creating difference in our new management concept. Sabancı Holding has an established culture for that. We work productively. We put productivity first. We are putting something else on it in this new era. And this is our desire to highlight innovations that will differentiate us from others. We are now reviewing all of our processes in order to highlight that kind of innovations. We believe we must create lasting collaborations in the current period in order for us to be able to compete successfully in this globalizing world and to make the stretch of Sabancı Holding continuous. We believe we can make this real, only with differentiating innovations.”