Sabancı of New Generation

Our new strategic roadmap, which we call Sabancı of New Generation, underlines the ever-changing conditions of today’s world. Sabancı of New Generation emphasizes Sabancı Group’s objective of adapting rapidly and effectively to a world where what is considered “new” changes every single day.

With over 90 years of experience, Sabancı Group operates companies that are industry leaders and rank among Turkey’s most reputable enterprises. The Group has forged strong partnerships with world-renowned companies and maintained these with success over long periods. Sabancı Group complies with corporate governance principles and implements strategic portfolio management.

Our mission at Sabancı Group is to manage a competitive strategic portfolio with sustainable growth potential, by creating value for stakeholders.

Our new strategic roadmap, which we call Sabancı of New Generation, underlines the ever-changing conditions of today’s world. Sabancı of New Generation emphasizes Sabancı Group’s objective of adapting rapidly and effectively to a world where what is considered “new” changes every single day.

Our vision for Sabancı of New Generation is built upon three strategic priorities:

  • Dynamic Portfolio Management
  • Technology and Advanced Data Analytics
  • Talent Management

In today’s fast-changing market conditions, where the competitive environment has been upended by new technologies, Sabancı Group aims to boost the growth potential of its companies while generating more cash and managing its portfolio in a dynamic fashion.

Our vision is to integrate high technology and advanced data analytics into every company and function across Sabancı Group in order to create a competitive edge. We use our capital efficiently while also investing in data analytics, digitalization and fast-growing sectors based on the latest technologies.

The vision of building Sabancı of New Generation also includes investment in cultural transformation and human resources that will help us make a difference. Talent management policies at Sabancı Group are designed to offer personnel an unrivaled, equitable work experience and give staff members well-defined goals. Our talent management approach allows employees to realize themselves by fostering a culture of continuous development, participation, high performance and diversity. The objective is to make Sabancı Group the “Employer of Choice” for our current and potential employees.

The culture as defined in accordance with the vision of Sabancı of New Generation and the strategic priorities listed above, as well as the values that identify indispensable standards of conduct expected of all Sabancı employees, are stated below:

The culture of Sabancı of New Generation:

  • Putting the needs and expectations of customers & all stakeholders at focus,
  • Valuing different perspectives and taking decisions by considering comprehensive inclusion,
  • Being the pioneer of innovation,
  • Being courageous to make mistakes and seeing it as a learning & development opportunity,
  • Focusing on long-term and sustainable value creation.